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Beating Adwords – My Review of This Adwords Guide

2010-10-09T02:50:00.003+07:00

Anyone marketing online knows about Google Adwords, it is Google’s Pay-Per-Click advertising system that allows you to get your website listed at the top and side of search engines and on Google’s entire network of websites. You set a daily budget and the most you want to pay per click. After setting up your Adwords account your ads will appear within 30 minutes. This method is an instant way to get tons of target traffic. This sounds great, but what is the downside? Well, it costs money. You can bid as low as 10 cents for a click, but in many competitive markets you must bid 1-2 dollars to get enough traffic to matter. Imagine getting 100 hundred clicks, there goes a few hundred dollars. If you set up your account wrong you can waste hundreds of dollars within a few hours. However, if you know the secrets of Adwords marketing, you can capitalize, eliminate your competition and make a great return on investment. Some companies/marketers spend thousands of dollars a day on Adwords advertising! How can they afford this? Easy, they make more!

That is the most important thing for all people using pay-per-click advertising, you must make more money than you spend. This is also a golden business rule. After spending 10’s of thousands of dollars on Google Adwords advertising I knew there was a better, more efficient way to set up my account and make money online. I started looking for all the information I could find on the web and bought about 30 ebooks on the topic of Adwords. I read all the Guru’s books and know what works and what doesn’t. I put all of their techniques and philosophies to test and found 1 source that really did teach me how to make money online and taught me how to beat Adwords. I didn’t tell anyone about this until now because I didn’t want competition knowing my secrets, but really, it is a simple ebook. The information is Beating Adwords.

Beating Adwords explained to me everything about affiliate marketing and how to use this Adwords guide to start making serious cash online, working day and night, making me money all the time. I make money while I sleep, eat, run, workout, watch a movie, ride my bike, anything I choose to do, I am still making money. I never thought this day would come, but it has! The problem with most of the other Adwords information out there, is it is not written by people who have been successful with it, just people who know how to use it and maybe gathered a few tips here and there. Beating Adwords is the authorative guide to Adwords, nothing compares to this information. Why? Because it was written by 2 successful affiliate marketers, who know what they are doing, what works for them and makes them money. Do what they do and you will make what they make.

The techniques outlined in this ebook are focused on making every Adwords campaign a successful one. High click through rates, high conversion, how to write ad copy, choose profitable keywords and keyphrases, and most of all optimize your ads, which are tiny cash powerhouses when set up correctly. I wasted so much money over the years on Adwords. You may be like how I once was, or maybe you just started and don’t want to throw away your money. Whatever situation you are in, do not spend another dime on Adwords until you read this information.

It is great for newbies or advanced marketers, there is information in Beating Adwords for everyone. Anyone can start making money fast after they read this and implementing the ideas inside.

Learn from the Adwords Experts and increase your sales 1000%! Visit this site to learn more about Beating Adwords: http://richer.us/beating-adwords

If you don’t have a Google Adwords account yet, sign here: http://richer.us/google/signup.htm

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Google AdWords Strategies

2010-10-09T02:49:00.003+07:00

Google AdWords Ad Positioning

Although the profit margin on the product or service offered is a large factor, tests have proved that the first ad position on the first page is, generally, not the most profitable. Yes, it gets the most clicks, but it’s often a spontaneous action by the surfer before studying the ad. Sometimes the surfer is merely browsing the subject and is not ready to buy (commonly known as “tyre-kickers”).

Tests show that the further down the page an ad is, or, occasionally, even on the second page, the greater is its conversion rate. The surfer has taken the time to read the ad carefully because he is ready to buy. Furthermore, the clicks are fewer; so, your overall pay-per-click bill is less than for a higher-positioned ad. The downside is that the click-through rate (CTR) of the lower-positioned ads is lower, which affects your Quality Score adversely and raises your cost per click.

A happy medium is to aim for positions 4 to 6 on Google’s first page. (You can use the “Show Estimated Ad Position” and “Estimated Avg CPC” columns in the on-line Google AdWords Keyword Tool to determine the cost-per-click to bid for each of of your exact match keyword phrases, and then you can set those bids accordingly. These figures can, however, be notoriously inaccurate. Always check your keyword phrases’ positions afterwards in the ‘Avg Pos’ column on the Ad Group’s ‘Keywords’ index tab or by testing with a search on the main keyword phrases.)

“Google Search” ads, “Content Network” ads, “Search Network”/”Search Partners” ads, “Placement” ads

You can specify different maximum bid amounts for these various types of advertising. Because the quality of their traffic tends to be lower, bids for the Content Network (“entire network” option) and Search Network (Search Partners) (see Tactics > Search Network) should be kept lower and be more tightly controlled than those for Google Search traffic and the Content Network (“Placement ads” option). In the early stages of a new Google AdWords campaign, it is advisable to go with only Google Search traffic and switch other options off, to help you to control costs. Once you’ve discovered the keywords that produce the highest return on investment (ROI), you can enable other options for those keywords to see what results they produce. If you find that a Google Search traffic campaign is too competitive, don’t just abandon Google AdWords altogether; try a Content Network Placement ad (see Tactics > Placement Ads), bidding either CPC or CPM (q.v.).

Testing and Tracking

Ad Variations

Despite what you may think of your copywriting prowess, you will not write the perfect ad at the first attempt. You may need ten attempts before you find the best formula. Although you may hazard a reasonable guess at the advertisement text that would attract visitors, the ONLY way to KNOW what ad text achieves the highest click-through rate (CTR) is split-test two ads simultaneously.

Although changing just a single word can make a difference, do not split-test two ads that resemble each other that closely; Split-test two radically different ads. (Switch off Google’s option to show the better-performing ad more often than the other, as that would distort the test results.) After between 20 and 50 clicks it should become apparent which of the two ads is out-performing the other. Then replace the inferior ad with another and split-test again. Repeat this process again and again, each time reducing the textual differences between the two ads until you arrive at the one that performs best of all.

To track the click-through rate (CTR) of your ads, go to your Google AdWords campaign web page, click on the Campaign name; click on the Ad Group name; click the ‘Ad Variations’ index tab; check the ‘CTR’ column. Always keep all the Ad Variations that you create, to check that you don’t repeat any inadvertently.

Landing Pages

Split-test your landing pages in a similar way, to discover which style, layout, text, call to action, etc. achieves the highest conversion rate. To track the conversion rates of your web pages for various keywords, go to your Google AdWords campaign web page and click on the ‘Conversion Tracking’ item on the ‘Campaign Management’ index tab. Always save all the landing pages that you create, to check that you don’t repeat any inadvertently.

Keywords

After a new campaign has been running for about a month, check the click-through rate (CTR) of all the keyword phrases in each Ad Group on its ‘Keywords’ index tab. Click the ‘CTR’ column header to sort the keyword phrases, mark the checkbox of all keyword phrases with a CTR of less than 0.5% and either ‘Pause’ or ‘Delete’ them. (If you have many keywords, it’d probably be quicker to do this in your specialist AdWords software tool and upload the keyword list to your Google AdWords campaign again.) 0.5% is considered the benchmark of a poorly performing keyword. Such keywords cause your ad to be displayed but, for some reason, the people using the keyword in their search terms don’t connect it mentally with your ad, and don’t click on it. If several keywords have a low click-through rate (CTR), the overall click-through rate (CTR) of your whole Ad Group is reduced and its Quality Score will be affected adversely. Eventually, this Ad Group’s lower Quality Score will also affect the Quality Score of your entire Google AdWords campaign.

This check should be performed weekly thereafter.

If you really want to use those poorly performing keywords, remove them from the Ad Group and create a new Ad Group for them, or even a new campaign, so that they don’t affect your overall Quality Score.

The Bottom Line

Great importance is attached to the click-through rate (CTR), but, to put it in perspective, it is only a means to an end. A high click-through rate (CTR) does not make you a millionaire in itself; It’s revenue that counts. Your revenue is determined by the successful interaction between keywords, Ad Variation and landing page, all three working in harmony together.

Maximum CPC Bid

Don’t be afraid to bid higher than necessary for keywords in a new Google AdWords campaign during the first few days. This will establish your campaign with Google and, as your click-through rate (CTR) rises, your maximum CPC bid amount to achieve the same ad position will fall dramatically. Then you lower your bids and check again the next day. Repeat this process until your bids are minimized. You do this for all the keyword phrases in the Ad Group. If there are too many keywords to deal with manually, invest in specialist software to calculate the bids for you.

CPC or CPM?

Google ‘Content Network’ advertising (see Tactics > Content Network) gives you the option to specify your keywords’ maximum bids as cost-per-click (CPC) or cost-per-thousand-impressions (CPM) (“M” is the Roman numeral for 1,000, “mille” in Latin). CPM can be useful if the Quality Score is low or the cost per click (CPC) is high. If you opt to pay for impressions rather than for clicks, Google couldn’t care less about Quality Score or click-through rate (CTR) or even relevance; You simply pay each time your ad appears. Of course, it’s still in your interest to ensure that you follow the advice about relevance already given.

It’s your responsibility to track the performance of your CPM ads, because Google doesn’t do it for you. Obviously, you won’t want to keep paying for ads that don’t convert. Moreover, you’ll still have to bid high enough to get your ad to be displayed in the desired position within an ad unit on an AdSense publisher’s web page, or even at all, and that cost could be quite high on a good-quality, popular web site that you choose for a ‘Placement’ ad (see Tactics > Placement Ads).

Keywords

Unless you have a six-figure annual budget and would be happy with a mere 10% return on investment (ROI), don’t bother bidding for popular 1-word keywords, such as “mortgage”. The competition for most single-word keywords is fierce, unless the niche is very esoteric. Moreover, searches on single words are made most frequently by people who are simply not ready to spend their money; they are merely investigating the market, gathering information; in other words, they are “tyre-kickers”. 1-word keywords would probably bankrupt you very quickly.

2-word keywords are a better bet, but they can still command a high cost per click in competitive markets, surfers who search on them may still not be ready to buy, although they’re getting there.

Keyword phrases of three words and up are known as “long-tail” keywords. (Note that the word “keyword” in pay-per-click advertising can mean a phrase of more than one actual word, e.g., “New York”. A “keyword phrase” consists of more than one “keyword”.)

3-word keyword phrases have the highest conversion rate, according to tests. People who type three words as a search term have usually done their investigations, know exactly what they want, and are now ready to buy.

4-word keyword phrases fare slightly less well, perhaps because the searcher may indeed be ready to buy, but is comparing prices for a very specific item, or is doing some academic research.

Don’t understimate the power of negative keywords! If you sell tulips, you don’t want your ad to appear when someone searches on the term “grow tulips”. Although they may not click on your ad, it’d be an unnecessary impression, and its click-through rate (CTR) would suffer. Specify “grow” as a negative keyword. (Of course, if your Ad Group contains only exact match keyword phrases, there’s no point in specifying negative keywords.)

Landing Page

Relevance is covered above, and is by far the most important attribute of a landing page. Here is some advice about other ways to encourage Google to enhance your Ad Group’s Quality Score.

Google values “real” web sites more highly than mere single-page “mini-sites”. The robot checks for links to other web pages, particularly a ‘site map’ page and ‘privacy policy’ and ‘contact us’ pages. A ‘terms of use’ and an ‘about us’ page may also help. Hyphenate these page names as the file names, e.g., ‘privacy-policy.html’. Place the links to these pages at the very bottom of your landing page, in the footer, using as small a font as a human would consider reasonable. You want to reduce the risk as much as possible that your visitor will click away from your landing page.Minimize the landing page’s load time. It is believed that Google uses this as an element in its Quality Score algorithm. Keep images and JavaScript to a minimum. They weigh the page down. (Google cannot follow JavaScript links anyway.)

How to Attract Visitors

What makes a person click on your ad instead of someone else’s? The answer is the same as to the question why a person clicks the ‘Buy’ button on your sales page: good copywriting. That’s a separate subject, but, suffice it to say here that your ad must be not only relevant, but also compelling. Imagine that you are the searcher, looking to buy a product or service like yours. Look at other ads offering something similar. What attracts you to one and not another? Ask your friends and colleagues what they think.

You have only a 25-character headline and two description lines of 35 characters each. Don’t squander them on waffling about your company. The consumer couldn’t care less about you or your company. The consumer has a problem to be solved, a need to be satisfied, a desire to be fulfilled. So, mention the problem, the need, the desire. And, most important, tell the consumer that the solution, what he needs, what he wants is only a click away. Tell him to “Get Help Now” or to “Find It Here”. That’s the ‘call to action’.

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AdWords Account Suspended | SEO Traffic Spider

2010-10-09T02:45:00.003+07:00

In the last couple of days many Google AdWords accounts have been suspended. Most of the AdWords customers are wondering as to why their accounts are suspended. All that the Googleâ??s AdWords customer receives is an email from the Google AdWords Team stating that your account has been suspended and your advertisements will not run in Google. The reason being non compliance with Googleâ??s terms of service and advertising policies. Have you received one such email from the Googleâ??s Team?

These accounts that are suspended are mostly from customers who are either new to AdWords or have outsourced their AdWords Optimization to third parties to do so.

The problem faced in such situations creates a bad experience for the AdWords customers and an additional burden to Google AdWords reviewers. However, who is responsible for such things. Letâ??s take a closer look at each of these 2 cases and understand what happens and how problems can be prevented.

Many customers who are new to AdWords are unaware of Googleâ??s Policies and Terms and Conditions that they need to adhere to while setting up their accounts. Googleâ??s Help Center does provide all the necessary information for the new customers but many of them ignore it and just get started right away. They start with the AdWords account creation by creating the new campaigns, ad groups, and stuffing a huge list of keywords. The next thing that happens is a good amount of money is spent as a daily budget and then one fine day one is shocked with an email that their account is suspended.

On the other hand, many customers who want to use AdWords and do not know how to use it outsource it to third party providers. These providers are contacted through any project bidding site. There these customers post their requirements and set a budget that they think they can afford. Many of the providers bid on those projects. Some providers bid as low as for a project that is worth 0. Looking at the affordable price many customers award these AdWords projects to these providers. End result, in most cases dissatisfaction!

After a few days the AdWords customer gets very disappointed and posts a negative remark against the provider in the project bidding system. And then after a few days their account also gets suspended.

So what would be the solution to prevent such situations from occurring? The solution lies in searching for a good provider who has the necessary credentials for optimizing an AdWords account.

Ask your provider if they are GAP certified? GAP stands for Google AdWords Professional. This certification is only awarded when a person writes an online exam and is well versed with the Google Policies and Terms and Conditions? Find out if your provider has any hands on experience in optimizing Google AdWords accounts? For how long has your provider been optimizing Google AdWords accounts? Has your provider hired any staff from Google? How will they go about optimizing the Google AdWords account? Most important of all is whether the provider offers to take a look at your account to understand what needs to be optimized or just jumps into the project to earn money regardless of the fact that the account needs an initial diagnosis and study.

You may also come across instances where your account is permanently suspended and even if you try opening a new account with different information, you are likely to get suspended again. The reason being Google having a well built out system to track the advertiser through various means.

So, in this scenario you will not be able to use Google paid advertising which could have got you that instant traffic and conversions. But donâ??t let this disappoint you. You still stand a good chance to advertise on Google â?? but this time itâ??s not AdWords but through organic search. Yes, this is one area where you can promote your website through SEO (search engine optimization) and show on top of the search results of Google.

There are unlimited opportunities waiting for you and it is up to you to decide if you want to cry over lost AdWords opportunity or to venture out for more opportunities using SEO and hitting on top of the search engines.

Most of us will always like to make the optimum use of our hard-earned money. But what is the use if you canâ??t reap the benefits of your investment. In most cases, low priced services do not offer the best quality. They are low priced because the quality is compromised. Hire the right person and pay the right price for your Google AdWords optimization and prevent your account from being suspended or if you are unable to advertise through AdWords, then have the best SEO Company to promote your website and rank you on top in the search engines.

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Beating Adwords Review Learn How To Use Google Adwords The Right Way

2010-10-09T02:44:00.004+07:00

Anyone interested in internet marketing or simply making money online would know about adwords created by Google and about affiliate programs. But not many know about the optimization techniques that could help you beat the competition and make more money online. Beating Adwords tells you exactly how to beat adwords in its own game. The authors Kyle and Carson are known as the ‘wealthy affiliates’ and they know exactly how Google adwords work and have distilled and refined their years of experience and shared the secrets with everyone who wants to get make money online.

Beating Adwords is targeted both at the novice, the intermediate and the advanced internet marketer. It is definitely an asset to anyone who needs a trusted guide to navigate the labyrinth of information out there and make some money. The authors have carefully included online marketing tactics and strategies that not many are willing to reveal. This results in a landslide of profit if you followed the guide correctly.

What I like best about Beating Adwords is the practical approach shown in the book. While many other internet marketing handbooks make it look as simple as waving a magic wand and you start making 00 within minutes, in reality it is not so simple to set up the process. Lots of dedication, commitment and the willingness to stick to the basics long term is needed before you can start making money. It is possible to sit back and count the money even in your sleep, but you have to put in the effort first. If you do that, like I have then you could be set for life.

Beating Adwords works on the principle of understanding how Google adwords work, this understanding the authors say will help you save time, money and resources and still compete against the big guys out there. The authors constantly update their book with the latest changes made by Google which will give you an edge over the competition. They show you how to set an Adwords account the proper way so that you could start making money at the right time. But first you should know when to put out your marketing campaign the way that Google wants you to.

Click through rates or simply CTR is the average no. of clicks that your adwords get. Many people have a CTR as low as 1% for their adgroups. Beating Adwords coaches you how you could consistently improve your CTR to an amazing 20 % or even 30%! Just by understanding the secrets behind Google adwords, you could make the right moves at the right time and rake in the profits.

If you have always thought that you need a killer website and several thousand dollars worth of products, Beating Adwords turns your thought process upside down. , you only have to follow the instructions laid out in a step by step fashion and watch your adwords work for you exactly the same way as you want it to be! Beating Adwords cover all the internet marketing strategies like adwords optimization, finding profitable products, finding keywords, creating landing pages, how to outperform your competition, how to pay less than your competition, how to write ads and many more. Beating Adwords does not confuse you with fancy jargon or fuzzy algorithms, it just points you to the right direction in your internet marketing campaign and goes all the way still you start making money.

Beating Adwords lifts the veil of secrecy around Google adwords and is a powerful book of useful techniques that really work. So if you are just starting out or even if you are an experienced campaigner, I would certainly recommend the book because it will appeal as a step-by-step instructions to the beginner but also contains many advanced tips and secrets for the seasoned campaigner. Believe me you’ll recover the money invested in the book the moment you start following the guide, so go ahead and get ready to Beat Adwords in their own game!

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Adwords Miracle: Easy To Understand Strategies For Online Affiliate Marketers

2010-10-09T02:42:00.008+07:00

The Adwords Miracle Affiliate Marketing course is planned to help people who have an affiliate business and want to become more successful. The Adwords Miracle guide is simple and with live training videos and valuable information is one of the best online opportunities that greatly aid affiliate marketers.

PPC or pay-per-click is among the most efficient methods of advertising to get along online, best known because of Google’s Adwords program. Pay-per-click and Adwords are also very catchy and hard to master, so rather than banking on the information Google supplies on how to use Adwords, numerous folks have created Adwords guides. Some of these pay-per-click and Adwords guidebooks are more beneficial than others, although some useful information may be gathered from simply about all of them and Adwords in essence works like this:

You gear up an account, make short advertisements (the form we see everywhere on websites, called Adsense, grounded around a product and using a set of keywords and phrases) and you are up and running in a short period of time. Adwords sounds really simple and exciting, and it is on par value. But, producing a profit using Adwords is not easy at all. It might have been at one point, but it does not seem to be so any longer. And whenever you’ve ever tried applying Adwords or pay per-click generally and failed I must say that you are not alone. Unless you are either unbelievably smart or lucky, you’ll expected fail many times prior to muster. The smart part would be, in my belief, the one that studies the subject prior to start promoting with Adwords and pay-per-click. And among the most beneficial bases to go to study the techniques that do profit using Adwords is Chris McNeeney’s Adwords Miracle EBook.

http://adwordsmiracle1.blogspot.com/

The bottom line here is that there are hundreds of adwords guides online but the Adwords Miracle has the advantage. Adwords Miracle shows you advanced methods that can bring forth massive turns of profit and all you have to do is watch and follow what the system says.

There is without doubt that Chris McNeeney has brought off to master Adwords and affiliate marketing in a very short period of time, and he has the information to prove it. There is also no question that the Adwords Miracle guidebook comprises very solid easy-to-understand schemes that at the very least can help you to understand better what you are getting into when you decide to use the pay-per-click/Adwords method of advertising. The Adwords Miracle Ebook is so exhaustive (not filled with filler and fluff) that you could feel overwhelmed. But this selective information is the kind that you have to study and reading it over and over again you will need to implement and experiment with. And by this, you just might find that you will be able to create your very own Adwords Miracle!

Interested in learning more about the formula of making 0 per day from Adwords, in a super rapid time, and from just a few top secret techniques, that others won’t tell you, I may suggest our web-site: http://heckth1.awmiracle.hop.clickbank.net

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Adwords Killer Review – My Adwords Killer Case Study

2010-10-09T02:41:00.005+07:00

Adwords Killer is another very popular Adwords guide that hit the market recently. This is my unbiased and critical Adwords Killer Review that will tell you exactly what you will find inside – and what you won’t.

Unless you have been living under a rock you know that there are dozes of Adwords Guides out there. All of them promise you that you can make a fortune. What I don’t like is that you keep reading the same stuff over and over – sometimes basics that you could get for free on the tutorial pages of Google Adwords.

Other Adwords books that I had previously bought include Google Cash, Adwords Miracle, Affiliate Project X, Day job killer, Adwordelite and The Definitive Guide to Google Adwords by Perry Marshall. If you add up the price for all of them you know I spent a lot of money.

So my million dollar question really is: Does Adwords Killer offer any new tricks or strategies that you haven’t seen yet in any other guides or is it just the usual stuff (Split-testing ads, Tight ad-grouping etc.)?

Adwords Killer has 81 pages and it does cover some of the basics, but the major part of the guide consists of new and innovative tactics that cannot be found in other books. Maybe that’s because the other authors preferred to keep those tricks for themselves – maybe it is because they were not aware of them. I don’t know.

So what does Adwords Killer cover what other Adwords Guides don’t?

Negative Keywords

This is one of the highlights of the book. Everybody tells you to include the negative keyword -free in your ads. Adwords Killer goes far beyond that. The author gives you a comprehensive list of 47 negative keywords that have statistically proven to make campaigns unprofitable. Most of them I had never considered. But once you think about it – it seems so obvious. He also tells you exactly when and how to use negative keywords and how to avoid a common mistake many people make when using negative keyword phrases consisting of more than one word.

Campaign Tuning

Campaign Tuning means you constantly improve your campaigns to make them better and more profitable over time. This is something that others don’t mention at all – although the very popular Adwords Miracle does tell you a little about campaign tuning but not enough.

Adwords Killer tells you how to use advanced keyword tracking using log files – which only applies if you have your own landing page – and how to know if a campaign has reached its maximum profit potential. This is something that really made me totally turn around some of my campaigns. One of my campaigns that was losing money before now makes each and every day.

CPC Kill Technique for Campaign Defense

Recently certain Adwords products have started to show you how to nuke or steal other people’s campaigns. Adwords Killer is the first guide to show you how to protect an evil advertiser from stealing your keywords and attacking your campaign. This will become more and more important since too many advertisers out there just try to spot a profitable niche and then just copy your ad. The CPC Kill Technique tells you exactly how to keep other advertisers out of a niche that you have occupied and that you want to keep it for yourself.

Site Targeting Secrets

This was completely new for me. I must admit that I had always switched off the content network, like most of the other gurus said and focused only on keyword targeting. This section alone for me was worth the price of Adwords Killer many times over since it tells you exactly how to use the site targeting feature to make a per day campaign into a 50$ per day campaign. The good thing: As with site targeting there is almost no competition out there yet, so up to this point this is easy money.

Bidding Secrets and Position Preference

Adwords Killer shows you a method to outbid any competitor only spending the minimum amount of cash. More important it shows you how to use the position preference feature from Adwords (rarely used by anyone) to maximize your conversions. Yes, I knew that it was no good to be in the number one position for a keyword, because you get too many people who click out of curiosity but don’t buy. What surprised me was the exact position your ad should be in to get fewer clicks but much higher conversions.

I would recommend Adwords Killer if you are already a little familiar with Google Adwords and are looking for more powerful tactics to boost your profits or if you currently have some Adwords campaigns running that are unprofitable. If you are a total newbie, don’t buy this book – if you are already familiar with Adwords – Adwords Killer will turn you into an experienced Adwords advertiser that 99% of other advertisers cannot compete with. Even if you are very experienced like I am Adwords Killer will have some tricks that you didn’t know. Applying only one of them can pay the price of the book many times over.

The use of these advanced tactics is what can separate a winning campaign from a losing one and an affiliate marketer who makes some money from an Adwords Pro who makes a killing.

Honestly I would not want to compete in a niche with another advertiser who uses the tricks laid out in Adwords Killer. Get it here: http://www.adwordkiller.com

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Adwords Tips for PPC Profitability

2010-10-09T02:40:00.003+07:00

There are many PPC search engines to choose from both large and small concerning general and specific topics of interest. There are so many search engines some setup purely for shopping related websites others for business, travel, hobby related and practically any other topic of user interest.

However, if you are interested in making money online the Adwords tip of the day is donâ??t go past Google. Their Adwords program is without doubt the most sophisticated advertising platform obtainable today. Others are also there, but if you can work with Adwords you can work within any platform.

Adwords offers may features and benefits that place them at number one on the search engine list. They have an extremely efficient system that will bring in hordes of highly targeted traffic to your product or service. You can select highly specific keywords, make complex changes to your ad copy and sales presentation, research test and track your campaigns quickly. With the right Adwords tips it is a terrific method to generate huge sums of money and profit online.

Adwords tips used by professional advertisers must be adopted if you want to run a profitable campaign. Some Adwords tips will assist in improving your click through rate, while other Adwords tipsÂ will help your ad copy hit the spot. This article can only cover a few simple concepts but for a complete list refer to â??The Adwords Navigator Adwords Tips Manualâ?� by Paul Goodwyn.

Following any the of the Adwords tips below becomes an extremely powerful way to locate a highly targeted class of visitor. You want this type of visitor because they are buyers not tire kickers resulting in an increase to your traffic and bottom line profits.

Adwords Tips 1
Always target your campaign to the right market. For example, if you have a fresh bread shop there would not be any point in setting up a general campaign that targets all countries. Your first priority would be to concentrate on your local market, so use geo targeting.

This Adwords tip can be applied in many other ways when setting up your campaign. To start with be aware to target your visitor correctly. You can achieve this at the keyword, adcopy, landing page, subgroup, niche and market level. This Adwords tip is always overlooked not only by beginner and intermediate marketers, but also by so called experts that write on this subject.

Adwords Tips 2
There are so many variables that interact with one another that can affect your bottom line results when using PPC marketing, yet without doubt the most important is your keyword selection. The next Adwords tip is that if you want a profitable campaign never select keywords whimsically. Find very targeted keywords for your product this will bring in good buying traffic.

The best product in the world will not sell if you present it to the wrong type of buyer. For example, if you love Hawaiian shirts and sincerely believe the world would be a better place if everyone wore one, wellâ?¦ fine! But, donâ??t waste your time trying to sell them to Eskimoâ??s. Similarly, if you are a butcher donâ??t waste money trying to convince vegetarians on your local commune to buy a steak. Got the idea!

Your keyword selection is critical and will have a great influence on your success or failure. Highly targeted keywords have the effect of putting your ad copy in front of the right type of person while, at the same time improving the standing of your campaign in the robotic eyes of the search engines.

To take this Adwords tip further, follow the old adage not to put all your eggs in one basket needs to be applied. This is critical and probably the biggest mistake new marketers make. One ad group packed full of keywords will not bring in enough visitors. You may think you have covered all the possibilities but Google Adwords doesnâ??t work like that.

Adwords will find a few keywords that are suitable for your ad and as their quality score grows the rest of the keywords practically donâ??t exist anymore and will not perform. So the Adwords tips advice here is to not attempt to have one ad try to do the work for all your keywords. Ads should be designed to reflect the variegated qualities of your product or service.

For more detailed Adwords tips information regarding how to generate highly targeted traffic to your websites, both free and paid, and how to organize your keywords, ad groups and locate negative keywords to ward-off unnecessary impressions and clicks, reduce your costs to make money marketing the way professionals do, click this link for more information http://www.AdwordsNavigator.com/adwords-tips.htm

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Google Adwords

2010-10-09T02:37:00.003+07:00

How to Earn Money Using Google Adwords

Google AdWords management is something that many people have undertaken to the great gain of their business. Google and other like them have created a system call AdWords. Some may think they have no idea what Google Adwords are, but they really do since any person that has used Google has seen Google Adwords ads on the right side of any Google page. AdWords are target specific words otherwise known as keywords. With Google AdWords, management also involves experimentation with keywords and how well they rank for you. They allow a user to choose were their website is to appear when specific keywords are entered into a search engine, such as Google. There are many professionals that consintrate on Google AdWords management and countless people make use of them to steer clear of the complications of finding the right keywords and deciding how in depth their campaign could be. Though efficient Google AdWords management, you can make sure that your products or services are found by the people who are looking for them. When you use Google AdWords, you can make it easier for the people who are looking for you to notice you.

Understandably, the use of such a powerful word search is sought after strenuously. Google has come up with I think is an ingenious practice of determining the use of these selected words. They offer the webmaster or advertisers an auction like opportunity. By using a common word, such as bait food, you’re able to sort through several hundreds of thousands of website in an surprising rate. By auctioning each word to the highest bidders, Allows the highest bidder to get the best search engine spots, by using this auctioning process they are able to keep control of advertising traffic. They have even developed an AdWords tracking tool to help.

Promote Affiliate Programs through your own Google Adwords Site

Google earns its money by charging for the traffic produced through clicks that the keyword brings to the advertiser’s website. If you are a deemed the highest bidder on this Adwords campaign, your ad placement will be next to Google search results. By being close to the top of the search results, it is extremely possible that a searcher would click on that of your advertisement rather than scrolling down the page sorting through hundred or more offerings. Sometimes, if the word is very popular, there could be over a million websites presented to the searcher. I haven’t found anyone patient enough to sort through hundred of sites, let alone at a rate of 10 sites per page that’s a bit much. If you want to be seen it’s best to be one of the top 10 or 15 websites if you hope to have any since of return on investment.

Advertisers and webmasters alike who want to have continuous information on the results of their ad campaign program for the Adwords. Google has developed an extraordinarily complex analytical program, which provides tons of specific information related to the advertiser’s campaign. This analytical information is provided by a program called Adwords tracking tool. This Adwords tracking tool can provide in just a few seconds the number of impression (this is how many times your ads where shown) and clicks, this can be a very helpful tool. Given that each (click) can cost the advertiser anywhere from .01 to .00 or even more, some advertisers can get extraordinarily aggressive.

Google Adwords tracking tool can provide the advertiser with multi request like how long a searcher stays on their site along with page viewed, if they purchase anything, which Adwords campaign brings better results, and how much the Adwords campaign costs in relationship to the sales it generates. Google AdWords has a program called keyword tool that can distribute a list of Adwords likely to generate traffic and the competition associated with them. All of this data is obtained from the cookies that Google plants on each individual searcher’s computers, without the searcher’s knowledge. Cookies are not illegal, even though not wildly popular with some people. Cookies are a key component to the total operation of the web. Without this information gathered through Google AdWords tracking tool, a lot less could be known about the effectiveness of online advertising. Google Adwords is a wonderful tool in your tool kit of marketing on the web.

This description of Google Adwords tracking tool is a brief explanation. There is a heck of a lot more to be learned. Sign up today to accept a FREE Newsletter to get the latest detailed information.

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Knowing Black Hat SEO

2010-10-09T02:29:00.003+07:00

1. Cloaking

When website or web pages are set up to display different content for a search engine spider versus a human user. Cloaking delivers one version of a page to an Internet user and a different version to a search engine. The cloaked page is packed with keywords and phrases that the website wants to be highly rank for so.

It is done by cloaking programs that compare the IP address of the requesting party to a database of known IP addresses from specific search engine spiders. If the IP address matches one on the list, it serves a page that was specifically written for the search engines.

There are good reasons for cloaking as well, such as targeted advertising, but if you are trying to manipulate your rankings in the search engines then your site could be penalized or banned.

2. Spamming (Keyword Stuffing)

“Stuffing” long lists of keywords into the content and the code on a page that makes the page unreadable.

Ever seen a web page with a very awkwardly written first paragraph where a certain word is repeated ad nauseam? Here’s an example:

“We sell the best father’s day gifts for father’s day. If you like to celebrate father’s day we can help with the best father’s day gifts for father’s day.”

It’s obvious that the page is trying to rank well for “father’s day gifts.” This is keyword spamming or stuffing but it is just the tip of the SEO iceberg; there is probably keyword stuffing happening in the code: in the meta tags, invisible text, alt tags, title tags, comment tags, etc. If the word or phrase is repeated too often Google can place a filter to reduce the site’s rankings or simply ban the site. Keyword density can be tricky but, as a general rule, Big Oak shoots for 3% to 12% of all text on a page to be our targeted keywords.

3. Hidden Text

If text or links are invisible to the website visitor but can be seen by search engine spiders then they are considered hidden.In the past people would simply make the text too small to read by using a 1 point font or make it the same color as the background. Now that search engines have built in algorithms to combat that, spammers are using cascading style sheets (CSS) to hide text or using tags set to not display text on the page. It is boils down to this: it is considered hidden if the text or link is invisible to the website visitor but can be seen by search engine spiders.Search engines can easily spot this today so it is best to avoid it altogether.

4. Doorway Pages

Pages that solely exist to rank well in the search engines. Sometimes these pages are ugly, containing paragraph after paragraph of meaningless text. Most the time doorway pages are orphaned pages meaning they are not part of the site’s regular navigation. A black hat SEO firm may use software to generated doorway pages. They plug a few keywords in and the software proceeds to generate pages where much of the content is duplicated from other pages on the site except they swap out the keywords.

5. Redirect Pages

Keyword-stuffed landing pages that quickly redirect to the real page. These pages don’t necessarily contain content that any human would be interested in. They are meant to show up high in search engine results pages (SERPS). When you click on one of these pages from the results, you are redirected to another page–usually a high-pressure sales page. In other words, the page you click to see is not the page you actually get to read.

Sneaky redirection pages are set up in groups. They target similar and related keywords or phrases. The only links on these pages are links to other pages in the same family creating a false sense of related linking. The redirect can be automatic, done with a meta refresh command or through other means such as mouse moving while on the redirect page.

6. Duplicate Content or Websites

Setting up multiple websites with the same content or having several pages on a site with essentially the same information but different keywords inserted here and there. You see the duplicate content method a lot with travel-oriented sites. A “template script” is written then regional terms, such as state or city names, are swapped out on each page.

Of course, someone may have copied the content on your site and put it on their site. The search engines do not make any distinction on who had the content first. Make sure no other site is using your content. You can do this by performing a search using some of your text with quotation marks (“) around it. If you do find someone is using your original copy visit here to learn more about copyright infringement: http://www.google.com/dmca.html.

7. Code swapping

Submitting a text-only version of a web page to the search engines in an effort to gain high rankings for that page. Once the desired positions within the search engines are achieved the search-engine friendly text page is swapped out for a content page designed for human visitors. This will only work for a limited time as the search engine spiders will eventually return to that page and find its content has changed.

8. Linking to Unrelated Sites or Bad Neighborhoods

Link campaigns are good thing when done correctly; we would say they are a necessity in today’s SEO world. But linking to bad neighborhoods is a sure way to lose your ranking. If you aren’t careful about who you are linking to you can easily disappear overnight. Basically, while you may be ethical and do everything right, linking to someone who isn’t can be considered guilt by association. Always verify your links to other sites. Make sure they have page rank and are indexed by Google. Avoid linking to any sites that use spamming techniques to increase their search engine rankings. Regularly checking outbound links from your site and removing any offenders is a good idea.

A few site types to avoid:

1. Free-for-all link farms

2. Adult sites

3. Gambling sites

9. Link Farms

Typically a network of sites that are all interlinked to one another and have no other benefit but to try to boost the link popularity of the sites. Link farms are mostly used to try to increase the Google PageRank of a site.

Well after everyone saw the Black Hat techniques everyone also should see What does Google say?

“Don’t deceive your users, or present different content to search engines than you display to users,” Google says, and they list some bullet points on avoiding being banned.

1. Avoid hidden text or hidden links.

2. Don’t employ cloaking or sneaky redirects.

3. Don’t send automated queries to Google.

4. Don’t load pages with irrelevant words.

5. Don’t create multiple pages, subdomains, or domains with substantially duplicate content.

6. Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.

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New Technologies Detect Black Hat SEO Methods

2010-10-09T02:27:00.003+07:00

There are two categories of SEO methods. Black hat SEO and white hat SEO. Either one of the methods can help you gain a higher ranking status on some of the most popular search engines. But, one is more likely to get your website banned from search engines entirely, and according to recent information, your website may not be safe for long. If you haven’t guessed it, the potential bad seed in this batch is the black hat SEO.

White hat SEO is not going to trick the search engines. When you use white hat SEO methods, you can ensure that you are in fact playing by the rules and should be safe from trouble with your website. Websites that use white hat SEO tend to be very helpful to users, search engines and webmasters themselves.

Black hat SEO is the method that tries to trick the search engines by means of unsavory ways gain higher search engine rankings. Some of the methods used in black hat SEO methods include cloaking, hidden texts and doorway pages. Search engines such as Google have announced that they will penalize websites who use these methods when detected.

You may be wondering why black hat SEO methods are blocked if they work so well to get higher rankings, right? Well, they may work well initially, but in the long run most of the black hat SEO methods are being detected and punished by search engines. These methods have not been approved by Google and other search engines, and they can be frustrating to those who are relying on Google and search engines to provide them with good, relevant search results.

You may get away with black hat SEO methods for a while, but chances are good that you will get caught and when you do, it will not be pretty. Even if you think you know people who have used these methods, or continue to use them on their websites and have nothing but good results, you should remind them that it is only a matter of time before they are banned from search engines.

What might be effective right away to gain good rankings on search engines, will cost you a lot more in the end if you end up getting your website banned from Google entirely. Black hat SEO methods are similar to those of cheating in school. You may get away with it for a while with good results, but eventually you will get caught and then all of the hard work that went into building your online business and website will be wasted.

Using white hat SEO methods may be more time consuming and expensive right away, but if you are diligent and determined, your website can be effectively ranked on Google and other search engines. If you are unsure what methods may be considered black hat SEO, you might want to seek out a professional before you attempt to use them.

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Last Gasp Of Black Hat SEO

2010-10-09T02:26:00.003+07:00

Yes indeedy! Judgment Day is visited unto the black hat seo brethren with a mighty vengeance that was foretold from the day the first scroll of code was writ in script!

Okay, enough with the pseudo biblical babble and down to business. Just in case you are not conversant with the term black hat seo, here’s a brief explanation:

Black hat seo methods are search engine optimization techniques and strategies that fall outside the guidelines and purview of the major search engines with the intent of manipulating the position of one’s website to a far more strategic location on those search engines’ results index.

The objective of this type of seo is to game the search engines in order to attract a ton of internet traffic in as short a time frame as possible. The opposite of black hat seo is known as white hat seo. Most cream-of-the-crop black hat seo practitioners have cloaking, coding and programming skills and employ(ed) self-designed software to game the search engines.

Black hat seo techniques by their very nature are short-lived and the black hatters are well aware of this. You see these techniques involve (or at any rate used to) capitalizing on a weakness or loophole in the search engine algorithms or manufacturing such a weakness and then aggressively exploiting that flaw before the search engines caught on. In other words black hat seo has always been a race against the search engines, with the black hat webmasters ever trying to stay one step ahead!

OLD SCHOOL BLACK HAT SEO TECHNIQUES

Being a step ahead of the search engines used to be relatively simple for the sole reason that the search engine algorithms of the day really were rather basic and crude compared to the situation of today. Some of the more pervasive and better known techniques were keyword stuffing which quite often went hand in hand with the application of invisible text.

Invisible text is merely text that is the same color as the background color of the web page on which that text is located, thus being invisible to the human eye, but readily accessible to a search engine robot. People who used such techniques would stuff their website homepage (or any page whose position on the SERPs they wished to manipulate) with their most sought after keyword, in some cases inserting that keyword hundreds of times as invisible text.

Of course the search engines got smarter, caught on and quickly fixed such loopholes.

Generally, as a rule, black-hat seo webmasters never used their main sites to pursue their shady techniques because they were well aware that the penalty if caught was death; death in the sense that any website found employing such black hat seo methods, was banned and forever removed from the universe of know search! So as mentioned previously, the black hatters never adopted such shady techniques on their main websites but instead used disposable websites with multiple back-links pointing back to their main sites.

Which naturally begs the question, since the search engines were quite capable of crawling those back links, why didn’t they then penalize the destination website huh?

Good question indeed, and here is the answer; because then it would be very simple for a competitor to get rid of their competition by getting that competitors website banned by setting up such a black-hat operation with the destination URL being that of the competition and not that of the black hatter’s website!

With that comforting piece of knowledge in mind the black hat seo webmasters were able to conduct their business, traipsing a step ahead of the search engines and making a killing. Besides when the search engines caught on the black hatters didn’t have to close shop right away for that particular black hat op; there was still plenty of money to be made from gullible marketers who believed in overnight success and riches.

All the webmaster had to do was provide evidence (screenshots and testimonials) of how much money they were making from their system, and before you could say ka-ching, more money was rolling in from that defunct system through sales from people eager to duplicate the black hatter’s success.

THE BIGGEST NAMES IN BLACK HAT SEO RESIGN THEMSELVES TO WHITE HAT TECHNIQUES!

Alas for the black-hat seo brethren, soon enough the search engines had closed the one-step-ahead gap to a half-step ahead! Fast forward to today and there is no step-ahead gap! The search engines are way too smart and getting even smarter still, so much so that there really is no profit to be had anymore from darker-than-shade-of-grey seo techniques. Perhaps that explains why so many cream-of-the-crop black hatters have finally conceded to pursuing white hat seo techniques.

But remember what I said about extra-monetization of defunct seo techniques; there are plenty of gullibles out there who are willing to shell out hefty sums in hopes of fast-tracking their internet marketing campaign. And make no mistake black hat seo software usually commands a hefty price sticker on the premise that it is going to make the purchaser a bucket load of money in next to no time at all. But you and I of course know that such will not happen!

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Black Hat SEO

2010-10-09T02:25:00.003+07:00

Black Hat search engine optimization is defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

1. One who breaks search engine rules.

2. Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that. A partial listing of black hat tactics is as below :

Keyword Stuffing : Repeating a keyword or words over and over again on a given web page. Google’s algorithms work very hard at trying to find pages that read like normal text not like a broken record. If they suspect you are just trying to “stuff” the content of your site with keywords, they will penalize you for it.

Cloaking : Is a technique where a webmaster will have two versions of a given web page, one version that it shows the search engine spiders, and one version that it shows the regular web surfer. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed.

Invisible Text : Filling a web page with text that is having the same color as the background.

Doorway Page : A highly optimized web page whose purpose is to direct traffic to other pages using either a redirect method or merely by being full of links that direct you to other web pages.

Spam Page : It is a page that is full of ads by which a webmaster makes money of it if someone clicks on them.

Interlinking : Setting up multiple websites about a given topic and having them all link to each other in order to increase their relevance and subsequently their rankings in the search engines.

Selling PR : If you have a high PR website, you sell links from your site to another for cash. Helping their site rank higher in Google and in turn making your wallet heavier.

Buying Expired Domains : Buying expired websites that had some decent PageRank in order to try and keep the site’s inbound links.

Black Hat SEO tricks work temporarily. They end up getting sites higher search rankings until these sites get banned for using unethical practices. It’s just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.

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The Dark Side of SEO: Black Hat SEO

2010-10-09T02:24:00.003+07:00

Search engines are not infallible. We have all, at some point in our searching lives, found a link on the web that seemed interesting or helpful but when clicked were disappointed to find that the destination page was rubbish. Not only is it frustrating but a complete waste of time.

To receive a good ranking, some web page designers use spamdexing or as we like to call it black hat seo. Spamdexing or black hat seo techniques are the use of various methods to deliberately manipulate HTML pages to artificially increase their positioning on the search engines results page.

Everyone has been a victim of spamdexing or black hat seo. From the student who is doing research for their Shakespearean essay, to the small business owner trying to produce content for their niche related site, even the minds behind the search engines are annoyed to say the least.

Spamdexing takes advantage of search engines by completely ignoring respectable forms of search engine optimization. Spamdexers use a variety of techniques to make sure their websites are displayed in the fertile first two pages of search results; in many cases the pages are irrelevant and even incomprehensible. Spamdexing includes the following techniques.

Keyword Stuffing:

This involves the practice of overusing a word to increase the keyword frequency on a page. Most modern search engines now have the ability to analyze whether the frequency is above normal level.

Hidden or Invisible Links:

When a webmaster creates multiple sites on the same or similar topic and links them all together through invisible links. The multiple sites may or may not have unique content, in most cases they do not.

Hidden Text:

Putting text (usually keywords) where visitors will not see them to increase a pages keyword relevancy. This is commonly done by making some text the same as the background color of the page ie. White words on a white background.

Meta tag Stuffing:

Repeating keywords in the Meta tags more than once and/or using keywords that are unrelated to the sites content.

Link Spamming:

Google considers page rank through link analysis, the more web pages that link to your website the higher the ranking. Some webmasters may create multiple websites at different domain names that all link to one another. This is the worst form of back hat seo techniques.

Cloaking:

This technique involves showing visitors and search engines different versions of a page.

Each of the above methods is a form of spamdexing or black hat seo, and will get webmasters who put them to use banned from the search engine. Google has taken an active role to combat against spamdexing. From January 25, 2005 it went after websites that specialized in Google bombing.

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Why You Should Choose White Hat over Black Hat SEO

2010-10-09T02:22:00.003+07:00

In internet marketing, Search engine optimization can be conducted in two ways—ethical and unethical. Technically these are referred to as white hat and black hat SEO strategies, respectively. From this alone, one can conclude that the previous is preferable over the latter. Unfortunately, there are some people who still opt for Black hat techniques. Both have their own sets of perks, but why must you choose White hat SEO techniques?

Yes, using Black hat techniques can catapult you to the top in just a matter of a few weeks, days even. However, it’s a position that you can’t keep for a long time. Search engines will ultimately notice how you’ve deceived the system and pull you down from search results. The effects of White hat optimization, however, last longer. With regular and continuous updates, you will find yourself on page 1 for most of your targeted keywords.

Using black hat SEO attracts penalty and sometimes you’d even get banned. SEO experts are aware of this and merely capitalize on the abrupt increase of traffic towards the website just before the banning takes place. Afterwhich, they continue to create a new website and repeat the process once again.

Although the effects of white hat SEO takes a long time to materialize you are guaranteed that once you’ve reached the top, you will find yourself there for a long time. Basically, white hat SEO has underpinnings on trust. The longer your website operates sans unethical activities (Black hat SEO techniques), the better your chance to gain the search engines’ trust. As a result, they will reward you with higher ranking that entails authority and credibility.

In toto, white hat SEO and black hat SEO belong to two opposite poles of the spectrum: the accepted vs. the prohibited, the unethical vs. the unethical. These two are also different because White hat SEO techniques promote the natural and gradual rise of websites in the search ranking. Black hat SEO tends to catapult your site faster but it doesn’t have the capacity to keep you on top.

White hat SEO is invariably performed in a graceful manner that generates long-lasting positive effects (increasing social network built on trust). On the other hand, black hat techniques can be very stressful and demands the utilization of several programs in building back links.

It doesn’t matter whether you are new or old to internet marketing. Using pure white hat techniques is the best and the safest move to avoid getting banned or penalized by the search engines. There are various techniques that you can use to improve your ranking and these are healthy dosage of on-page and off-page tweaks. Just keep in mind that these should not be done in an overly-aggressive manner.

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Increasing Link Popularity

2010-10-08T14:47:00.003+07:00

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.

You’re probably wondering what the blazes is popular about a link! Well, in a word – plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around 0 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to “Retailers from Nowhere, Tiny State.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Fine Alpaca Wool” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.

When you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it’s time to remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial.

Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance.

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Link Exchange

2010-10-08T14:44:00.005+07:00

Please put my link on your website pages, then comment below on this page your website address that you use to put a link on my website, after I check the truth after that I put your website link on this page .. Thank you

How to Gain Extra Traffic with Increased Link Popularity

2010-10-07T16:15:00.007+07:00

For most web surfers Search engines are the gateway to the Internet; they are the first tool your potential customers are likely to use to find the products and services they need. So part of your internet marketing strategy must be improving your search rankings. Increasingly search engines are looking at Link Popularity to measure the worth of your site. This is why link popularity is so crucial to climbing up the search engine results.

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. More links to your site from ‘authority sites’ = greater link popularity = higher position in search engine results. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than ‘link farms’ – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around 0 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to ‘Retailers from Nowhere, Tiny State.’ BIG MISTAKE! All you have to do is look a little deeper and submit your listing to the ‘Fine Alpaca Wool’ category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

Improving Link Popularity

2010-10-07T16:14:00.006+07:00

Search engines are the first tool that potential customers use to find the products and services they need. This is why link popularity is so important. If the customers can’t find your website, you won’t make sales.

You might be wondering, “What is popular about a link!” Plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple recipe, but a very important one. Google created the system, and now most popular search engines employ it to rank your web pages in their indexes.

The more popular tour keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on the search engines. But don’t be discouraged; there are ways of achieving link popularity using the most competitive keywords.

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have any problem about your visitors seeing. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let’s get to what you need to do to achieve high link popularity and improve your rankings on all the popular search engines.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company sells Goats Milk from a farm located in the middle of Whoop Whoop, do NOT submit your listing to “Retailers from Nowhere.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Goat Product” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

The next step after you have acquired directory listings is to locate other quality related sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site’s visitors. Let’s look at the Goats Milk site example. Linking up to a site that sells Goats Milk recipes would be helpful to your visitors, and the chances of this site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website’s traffic, you are increasing both of your site’s business prospects – and both of your sites’ link popularity.

Not all sites want to link to other sites, so do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and assess them. Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.

Next, be sure to be flattering and let them know how much you admire their website. Make sure you stress that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don’t sound like a professor! Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website.

Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This will not happen over night. It will take some time and a good deal of work. There is no way around the labour-intensive nature of improving your link popularity, which is why search engines regard it with such importance.

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Link Popularity and Making Your Web Site Popular

2010-10-07T16:13:00.010+07:00

Being the gateway to the Internet is not the only purpose that search engines serve. Search engines are also the first tool that potential customers use to find the products, services, and information they need on the internet.

For this reason, link popularity is very imperative. Heres why: If customers do not find your website, your chances of maximizing your online sales are slim to none.

Id bet you are wondering what is the importance of the popularity of a link! Heres your one word answer -plenty-! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, I am sure you are next question would probably be Well, how do I make my link popular?

Good question. Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a really simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ the same formula to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity. Without achieving this very important step, it is almost certain your site wont ever rank highly on any search engine. However, before you get discouraged, consider the fact that there are tried and true ways of achieving link popularity using only the most competitive keywords.

There are a few things to keep in mind. Link popularity is not achieved by just linking up with a large number of other websites. In fact, it may backfire and have quite the opposite effect.

Most typically this is true when pertaining to websites that contain line after line of indiscriminate links, or “link farms”. It has been the tendency of search engines to aggressively discriminate against your website if you are associated with a link farm, so stay away from them!

The next thing to consider is the quality of the site you are linking to. Do not ever link to a page that you would have reservations about your visitors seeing. That would make your site look cheap and indiscriminate, which I do not think would be the look to go for. Linking to sites of poor quality not only fail to increase your link popularity, it may just destroy it altogether.

So let’s get right to it. Lets discuss what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

The listing is free if your site is noncommercial, but it takes time and follow-up to actually get it listed. Open Directory is another popular director. It gives you a free listing whether you are business-related or non-commercial. However, be prepared to make a lot of follow-up inquiries before you see your site listed.

Getting listed on the lightest level of appropriate category takes some common sense. Heres what I mean: Lets say your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State. Do NOT submit your listing to “Retailers from Nowhere, Tiny State.” HUGE MISTAKE!

You have to look a little deeper and think a little bigger. You would submit your listing to the “Fine Alpaca Wool” category. This is doubly effective because not only will you associate yourself with culture and quality, but you will also be listed in a national category.

The next step after having attained directory listings, is to locate other quality sites that will increase your link popularity and link with them. Finding quality sites that are in some way related to yours increases your link popularity in addition to expanding your customer base. Of course you want to avoid your competitors and look for sites that are useful to your site’s visitors.

Let’s look at the Alpaca Wool site example again. Linking up to a site that sells knitting supplies would be helpful to your visitors, and the chances of the knitting supply site wanting to link up to your site are also greater.

As a result of your linking to a related site thats relevant to your web site’s traffic, you are increasing both companies site’s business prospects – and both companies sites’ link popularity. Teamwork makes the dream work.

Before we all break out and sing We Are The World, lets keep in mind that not all sites want to link to other sites. Proper research is necessary when you are looking for possible linking partners, and theres no better place than Google to start your search. Make sure you enter keywords that you think quality customers will also enter to find your site.

Also remember your criteria are: quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. Look at the level of quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine how well or if your own site would fit in with the crowd.

Not unlike dating, when you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is a very important first step; it not only shows good faith, but it also ups your chances significantly of their reciprocity.

After adding their link, contact the webmaster of their site. This is almost always done by email, so you want to make sure it is immediately clear that your message is not junk mail (EVERYBODY hates junk mail). With this in mind, there is a requirement that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

Again, not unlike dating, be sure to be flattering and let them know how much you appreciate their website. Emphasize that you have actually visited their site, and that time and consideration went into your picking their site. Give them the address of your links page, and ask them to check out the link for themselves.

Be sure to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly, explain why link popularity is so essential, but do this in a sentence or two or you will come off like a professor! Finally, tell them reciprocally adding your link on their own website would be as appreciated as it would be mutually beneficial.

Repeat this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After emailing all relevant sites, remember to check these website frequently to see if they have added a link to your page. Give it about four weeks, and if no link appears, try another charming email.

Then give it another four weeks, and if your site is still missing from their links page, it’s time to remove their link from your own links page. The only time you want to pursue a link any further than this is if you believe a site is absolutely crucial to your link popularity and your business needs. Remember to keep all your communications professional, complimentary, and cordial.

Set up a consistent schedule to check your ranking in the search engines to see if your link popularity has improved. This is not an over-night process. Just like anything else worth having, it will take some time and a good deal of work. There is no escaping the labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance, and so should you.

I thought this might go without saying, but to be on the safe side – make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Just as you would not link up with a bad looking or poor quality site. Considering that in most cases nothing worth having comes easy, be prepared to keep plugging away at this process until you reach your goals.

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Increasing Relevant Link Popularity Will Raise Your Website Traffic

2010-10-07T16:13:00.009+07:00

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it. So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site’s visitors. Let’s look at the Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to your visitors, and the chances of the knitting supply site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website’s traffic, you are increasing both of your site’s business prospects – and both of your sites’ link popularity. Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them.

Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd. When you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site.

Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

Next, be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don’t sound like a professor! Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website. Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it’s time to remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial.

By the way – make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity stardom!

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10 Steps To Improve Your Link Popularity Easily

2010-10-07T16:06:00.004+07:00

It is now time to work on link popularity!

Why bother with link popularity? Link popularity is important because every major search engine considers them as a part of their ranking algorithms. You must build links if you want to rank well with the competitive keywords.

If your page includes all the important criteria and scores well with Page Primer, it’s time to focus on your links. You need good inbound links to move your page up the ranking ladder and get new entry points to your site, but how do you get those inbound links in the first place?

Let’s make sure you understand what link popularity is. Link popularity is the measure of inbound links to your web site. Link analysis evaluates which sites are linking to you and the link text itself.

Fortunately for you, there are a lot of ways to improve your link quality and popularity. Here are some ideas to help you set up your own link popularity campaign:

1) Get your site in shape. You must first make sure your site is in shape. Your site should look professional, have good content and be easy to navigate. Validate your HTML code and check your links with a tool like HTML Toolbox. If there are broken pages or links in your site, it is not likely you will get linkbacks.

Directories have gone on record saying they may exclude sites with broken links and page errors. Directories want only professional looking sites in their databases, so proof your site before you start promoting it.

2) Make time for link building. You can’t grow your link popularity overnight. Set aside time every week to work on link building. If you force yourself to spend a couple hours a week on link building, it will become part of your routine. If you don’t make it a priority, it won’t get done.
It will take time for you to notice results, but, over time, those one or two new links start adding up until they are hundreds or even thousands of links.

3) Set realistic goals for yourself. Don’t expect to see instant results. Link building is taxing, frustrating and time-consuming. Convincing another web site to link to you can be very difficult. If you get one good quality link a month, you’re doing good.

Patience is the key to link building. It is important to keep track of who you have asked, since it could be embarrassing to ask a site for a link if they’ve already given you one.

If someone declines, wait and ask again later. Their company may have changed their focus, or there may be someone else reviewing the links. A “no” today doesn’t necessarily mean “never”.

4) Educate your employees about link building. If you’re link building in-house, educate your company’s internal management about the benefits of link building.

Link popularity is unique to the search engine industry. Sit down with your management and explain the concept behind link building. Don’t assume your management knows what it is, because most won’t have a clue what you’re talking about.

Explain link building by describing the relationship of link building and increased revenue, this will usually get management’s attention. You will need management’s support to provide the time and money you need to get into search engines or directories, so their understanding is important.

5) Quality above quantity. Be selective. Search engines use sophisticated rules when judging link importance, and the popularity of the site is also important. One link from CNet is worth far more than a link from a personal web site.

Stay away from link farms, which are sites that exist only to link to other websites. Search engines take a very dim view of link farms. Google has been known to ban sites found using these link farms.

Try to stick to sites that are in the same field as your site, but not competing. Links that are in your same field will carry more weight than a link from a quilting site if you are a site for automotive parts. This does not mean you should always refuse if the site isn’t in your field, just limit the amount of the non related sites that you accept. Links from within your own field are strong endorsements and will go a long way to increasing your link popularity.

6) Get to know the website you are requesting a link to. Establish yourself as a real human first, then when you ask for a link, they are less likely to refuse.

Broadcast emails are a bad idea, sure it is easier, but they are considered spam and will only make the company mad at you. Spam link requests waste everyone’s time and don’t work.

7) Give them your exact HTML link code. When you send them what you want in the link and suggest which page you want it on, it makes their job easier. This also makes sure the right words are used in the link and reduces the burden in setting up the link. Everybody is pressed for time, and, if you make it “drop-in simple”, you will be making it irresistible. The easier it is for them, the more successful you will be in convincing them to use your link.

8) Get listed on as many directories as you can. This is important if your site is new or you do not have any inbound links. Another reason this is important is that, without inbound links, your site is at a disadvantage with most search engine rankings.

The way to overcome this is to get a few quality links. The way to start is to get listed in as many directories as you can. There are many directories out there, and the more you can get into, the better.

Here are some directories to choose from: Open Directory, Yahoo, LookSmart and Zeal.com, just to name a few.

Most directories worth linking to require you to pay for a listing. Most of the time, it is worth the expense.

9) Be prepared to give something for a link. Try to have something to offer in return for a link. Create a page that allows you to have a place from which you can easily link to them.

You can offer to work a barter arrangement with them. If your site is popular or is within their market, they might consider advertisements in exchange.

10) Consider outsourcing your link popularity work. Link building is a time-consuming part of search engine optimization, so you may find it is not cost effective to do it in-house. This means you might want to hire someone else to do it for you.

Many top SEO firms have turned to outsourcing this function. Outsourcing could be an efficient way for you to get links for your site as long as you use a reputable link building firm. If you decide to outsource, be sure the firm you hire follows good link building practices. Ask them how they plan to get the job done. Make sure they use a personalized approach, just like you would do if you were doing it yourself. You need to make sure that the method they use would not be considered spam.

If they refuse to discuss their methods with you, then you can assume they use impersonal methods such as widespread e-mail drops or link farms – this is considered spam. They may call it something else, but, if their process involves sending out large numbers of form emails, it’s still spam. If they do it the impersonal way, it will only set you back and injure your company’s professional reputation. Saving time at the expense of hurting your reputation isn’t worth it. Go look for a different company, or develop your links yourself.

Think of link building as an investment in your site.

The link building process needs to be one of your top priorities. Search engines have found link building to be resistant to manipulation, and they use it to measure the importance of a site. Since link building takes time, the sooner you start, the better. Think of link building as a long-term investment in your site. The time you put in now to improve your linking today will insure a good search engine ranking in the future.

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Link Popularity, the Make or Break Element for Search Engine Rankings

2010-10-07T16:04:00.005+07:00

Link Popularity, the make or break element for Search Engine Rankings

Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site’s link popularity is computed from the number and more importantly, the quality of links pointing to a web site.

Link Popularity history:

To gain a better understanding of link popularity it is useful to know why it became so crucial for search engine rankings. In the past a web page’s ranking was determined, amongst other factors, by the number of keyword occurences within ‘on-page’ elements i.e. in page text, META tags, title tag. When web developers learned that they could trick a search engine to return their web pages by cramming keywords into their pages the search engines had to get a bit smarter. They were using ‘on-page’ elements to determine relevance so it was only natural that they would look to elements out of direct control of the web page creator i.e. ‘off-page’ elements. Search engines made the assumption that the greater the number of links from other sites pointing to a web site, the more popular the web site is and therefore a more quality resource. This worked nicely in theory but in practice it was also to be abused.

Web site owners figured out many ways to get links pointing to their web sites one example of which was through the use of link farms, pages the contained nothing more than a collection of links, Quantity of links was being abused so the search engines made use of the old saying “quality not quantity” and began to assign a quality factor to each of the links pointing to a web site. Now web sites that had a higher number of high quality links were looked upon favourably by the search engines. Building link popularity became a science in itself and today is still the most time-consuming and frustrating activity for a search engine optimizer.

Main classes of links:

Note: In the following examples SiteA is our web site and SiteB is an outside site (i.e. a web site under a different domain name than SiteA).

Inbound links:

Inbound links to a web site are links that originate from an outside web site . An example would be a link on SiteB pointing into a page on SiteA.

SiteA SiteB

There are two further classifications of links:

Reciprocal links:

An example of a reciprocal link is when SiteA links to SiteB AND SiteB links to SiteA, the link is reciprocated by both parties.

SiteA —–> SiteB

AND

SiteA

One-way links:

An example of a one-way link is when either SiteA links to SiteB OR SiteB links to SiteA, it is one-way only.

SiteA SiteB

To achieve a high link popularity the type of links to build are inbound one-way links. This simulates how natural links are created i.e. links that people create to point to your site because they found it worth linking to.

For outbound links it is natural to assume that they might decrease link popularity of a web site but this is not true. You do not give away your link popularity when you link to another site. They do not add to your link popularity though.

Reciprocal links can add to your link popularity if the web site that you exchange links with has a higher link popularity than your site. However they are not as powerful as inbound, one-way links as they are quite artificial in nature i.e. most probably created by communication between the owners of both sites.

How to build link popularity:

So it is quite obvious that to help build up a nice link popularity many inbound, one-way links need to be created. This can be achieved in a number of different (and most importantly, legal) ways:

Directories:

Directories are categorized listings of links from around the web. Many, many directories exist and vary in their methods of getting your link posted on them. They provide a great source of quality inbound, one-way links. Getting listed in quality directories such as DMOZ or Yahoo can be more beneficial for your link popularity than a lot of links from smaller, newer directories. Directories are discussed in my Directories article

Great site content:

The most powerful way to get inbound, one-way links is to have great site content that other web sites will want to link to. This allows you to get links from sites other than directories, which can definitely be better. The best thing about this is that it requires no communication on your part, it just happens naturally. If your site has poor content then others sites may not link, including the directories. Most of the top ranking web sites today got to the top because of great content. Writing interesting and informative articles for your web site is a good way of getting these kind of links.

Emailing web site owners:

If you come across a listing of links on a web site other than a directory e.g. a links page on a somebody’s personal web site, it can do no harm to write the web site owner a polite email requesting a link to your site from their page. They may request a reciprocal link in return but sometimes they do not and you can get a quality inbound, one-way link for your efforts. I have got many links in the past using this method. In my email I always ask them to visit my site first before making a decision to link and I personalise each email with a comment or two about their site.

Summary:

The best and most effective way of increasing your search engine rankings is working to improve your web site’s link popularity. This can be achieved by getting as many inbound, one-way links as you can from quality sites such as directories. Other ways to get these links are having great content on your site and requesting a link to your site from other web sites.

Increasing link popularity is a time-consuming and sometimes frustrating process but is definitely worth the time and effort when you see a dramatic increase in traffic.

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The Top 10 Reasons Why Online Marketing Dominates

2010-10-07T15:58:00.004+07:00

Online marketing has become the most successful method of advertising for any kind of business on the planet during the last decade. It is lightning fast and can promote your business to thousands of potential customers daily. As marketing is a primary factor for a long and successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.

Traditional marketing is becoming more expensive and slower to produce results. It also requires much more time and effort. It often has to be done by many employees and is restricted by many barriers and regulations which make it hard to get the most beneficial results. Then along comes the internet as it makes the entire globe seem like a short alley rather than a large city where you can reach customers overseas in a matter of seconds. Online marketing is superior to traditional ways of marketing in almost every aspect, and here we list the top 10 reasons online marketing dominates traditional advertising.

1. SPEED

Email marketing campaigns are fast, targeted, cost-effective, highly efficient method of marketing your business. They reach a lot of customers in the shortest time. Traditional mail marketing can take months and a lot of money and effort to generate results.

2. GEOGRAPHICAL RESTRICTIONS

The whole globe can be your customer base when you are marketing your business online, as the internet reaches almost every house on the planet. On the other hand, you are often restricted to local customers from a smaller geographical area when you market offline.

3. MARKETING EFFECTS

Online marketing is based on pull marketing effects, which means that online customers come across your website when they are looking for similar products of yours. While offline marketing is based on push marketing effects, which means you have to introduce your business to every single customer that come into your location.

4. SALES PROCESS

When your business is marketing online, you can make a sale in a matter of seconds; where the customer chooses what product or services they wise to buy, they move to the check out page, pays for the product or services on a secure page, and then receives their purchase. Offline advertising is very different as the selling process is very complex and requires a lot of effort and persuasion and sometimes can’t be completed after all.

5. HOURS OF OPERATION

Your website is self-managed and requires you only to make few changes, and after that it can operate non-stop and can be selling products or services while you are sleeping. Offline stores are restricted to the human active times, this means you open in the morning and close in the evening and you can’t make a sale while you are closed. In other words, the offline selling process has a shorter sales life than the online one.

6. COST OF MEDIA

If you want to make a commercial on TV or radio or a newspaper, you will pay a fortune. While online marketing allows you to make a short video or audio commercial and submit it thousands of media communities and it will cost you next to nothing.

7. LIMITED ADVERTISING LIFE SPAN

When you post an ad online about your business or website, with an article for example, it can be online forever and the place where the ad occupies will be untouched for a long time. On the other hand, offline ads can be only active for an agreed-upon period of time and then it will be replaced.

8. COST PER CUSTOMER

These costs are reasonably low with online marketing but relatively high with offline forms of advertising. They are simply the costs incurred to generate potential customers for the business.

9. CUSTOMER SUPPORT

With one email you can solve all your customer problems and concerns. This process is much more time consuming and require more effort offline.

10. ONGOING MARKETING INFORMATION

It is very easy and only takes a few seconds to collect all the information and data about every aspect of your business when you market online. Offline information and data are stored within piles of documents, where it requires a squad of employees to collect the required information.

As you can clearly see, online marketing is far superior to traditional forms of marketing. Online marketing is all about saving you money, time, and effort; yet brings you the required results you seek and most of the time exceeds your expectations.

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Article Writing Software ? Do I need to Use ...

2010-10-07T15:57:00.003+07:00

Article writing software cannot help you much when it comes to fast article writing. However, it is my own opinion. I’ve tried some software, but failed. It didn’t help me speed up my article writing. However, in this article, I’d like to share top 3 reasons why you should not use article writing software.

Here Are Top 3 Reasons Why You Don’t Need Software for Fast Article Writing:

Reason # 1:

Software will produce low-quality articles.

The only truth about article creation software is that they produce low-quality articles which need additional rewriting. In this way, you will lose more time, instead of save it.

You have to correct all grammar errors, improve the structure of sentences, and replace some words with their synonyms. Yeah! An article written by software will require these and many other improvements. Of course, this way you cannot maintain fast article writing.

Reason # 2:

Software will mostly produce duplicate content.

Most software selling online is not able to produce 100% unique content. So you will have to rewrite some parts or even the entire part of articles to get 100% original content that would pass copyscape.

Reason # 3:

Software will waste most of your time.

I’ve used such software and lost a lot of time. I prefer writing from my head, than producing low-quality articles and rewriting them again for getting higher quality and 100% unique content. I’ve realized that I can manually write more articles within an hour, than if I use software for this purpose.

Conclusion:

Article Writing Software will not save you time and help you maintain fast article writing. Human work is always better than the one produced by a machine.

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Twitter Marketing Tools – 5 Tools To Help ...

2010-10-07T15:47:00.008+07:00

There are so many tools provided by twitter (some not immediately obvious) that you can take advantage of whilst using Twitter to make money. If you make the special effort to use all of them wisely this can have the effect of jump starting your business and really draw your customers to your sales point.

Lets take a quick look at the best free tools you can use if you cannot afford the POWER TOOLS that the professionals use.

1. TWEET DECK

You run this from your pc and connect to your twitter account with it, where you can pretty much handle all aspects of your twitter. It is possible to manage several Twitter accounts via tweetdeck, and control the whole “follow and unfollow” problems that professional users face.

2. SOCIAL OOMPH

(Formerly Tweet Later) allows for tweet scheduling (useful), offers the option of repeating your tweets as often as you like (known as recurring tweets, but only with the paid option) lets you automatically follow those twitter users that follow you, and also allows you to them private direct messages to say thanks when the do follow you, and also automate the process of no longer following those that have stopped following you. These free features above should be efficient for the vast majority of those just starting out, butt when you require something powerful you can upgrade to their paid service.

3. TWAITTER

(Soon to be called gremln) is available completely for free for anyone that has a twitter account, and you can login using the same username and password as you use to login with twitter. This service is really useful for scheduling both tweets and recurring tweets, and is free as mentioned above so is definitely a tool you just have to try if you do not want to use the services of professional twitter marketing providers!

4. TWITPIC

Twitpic allows you to share your pictures via twitter, which is a wonderful way of making all your new followers feel really welcome when they first follow you. Twitpic is free for anyone that has a twitter account and you can login using the same username and password as you use to login with twitter. Another wonderful feature of TwitPic is the option of sharing your pictures using a mobile device, perfect for the picture sharer on the move!

5. TWOLLO

This tool allows you to find users you want to follow. You simply search for tweets on a subject you like, and Twollo will find them for you and automatically starts following them for you. The only drawback for you if you do not have much money is that this service is not free, however if you are really serious about marketing on twitter you will want to get a paid service and start twitter marketing in earnest with professional strategies.

Indeed, professional twitter users are prepared to spend a little now in the early stages as they know the true power of twitter marketing, and they know that they can quickly recoup the small expenditure required to purchase the best twitter marketing tools. After all, you would not expect twitter marketing strategies to be free, now would you?

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How To Build An Optimized Inbound Link Network

2010-10-07T15:42:00.001+07:00

One of the secrets to building a reciprocal link network is by increasing the number of links pointing to your website. Incoming links to your website are important to search engines and are used to help determine your page rank. The more incoming links you have, then the higher your website is placed in Googles search results.

What most people do not know is that not all incoming links are given the same weight, and that the incoming, non reciprocal links are given more importance. There are many ways to get inbound links to your site without having to give out reciprocal links or put out alot of cash. Here are just a few ideas.

Good website content. You must make sure that your website is full of useful, informative content. When you have a lot of relevant content other website owners will want to link to your website because it will be a great resource to them and their visitors. Some examples of good content are ebooks, a newsletter, tools and software, free articles, tips that are related to your website, and a blog that is updated daily with new material.

Search engines and directories try to locate the websites that offer something valuable and unique to the Internet. People actually link to sites simply because they find the content useful.

Testimonials. If you happen to find an interesting, informative website then send a testimonial to the website owner. They may give you a link to your website if they post your testimonial on their website. These links all add up and are important for search engine ranking.

Online Directories. There are many online directories that you can submit your website to. This helps with getting inbound links to your site. Some of the directories require you to pay or provide a reciprocal link. But, there are many online directories that will accept your submission for free and with no reciprocal link.
Just do some research to determine which ones are free, or if you have the extra cash, go ahead and pay up (or you can send some my way).

Content Articles. One of the best ways to get inbound links to your website is through article marketing. Interesting, informative, professionally written articles with the appropriate content can provide you with targeted traffic and high quality permanent links to your web site.

It is very important that your articles contain your targeted keywords and that they read well!

You can submit articles to websites, ezines, and article directories. An easy way to get your article published is to go to Google or Yahoo groups and do a search for “Internet Articles Publishing”. Get involved with some of the groups, this will allow you to find websites that are looking for articles.

Do not forget to put information about yourself, with a link to your website in the resource box of the article, as this will open up the potential for many inbound links to your website. Articles can be the most time consuming of link building tasks when you take into consideration the time it takes to write and submit the article. A helpful tip is to make sure you add the locations of the article submission sites to a folder in your “Favorites”. This will save time when you go to submit new articles.

Free Ebook. Alot of people think that ebooks are hard to write and could take a long time to put together, but you can actually create one in no time. You can make it a collection of your favorite tools, resources and articles that are related to your website. As long as the ebook is considered useful by your visitors then they may link to your website for a copy or agree to offer your ebook on their website. Make sure you include links to your website in the ebook.

Blogs. Combining a link building campaign with blogs will give you alot of exposure for your business or program. Blogs are another tool that many entrepreneurs are using to produce great results. Because Blogs are updated with content on a regular basis they tend to rank higher then normal websites.

What most people do not realize is that Blogs are free and take just a few minutes to set up!

The easiest way to get inbound links with blogs is to simply host one on your website and update it frequently. Blogs are linked to more often because the content is being constantly updated. You will also get more inbound links with blogs when you submit it to blog directories. Do a search on Google for “free blog directory” and you will find many directories that you can submit to for free.

Host a free article directory. Why not create an article directory on your website and have visitors submit articles to it? You can then request a link back to your website in exchange for the article submission. This will improve your inbound links while also creating free content for your website.

Get listed in the major directories. Yahoo and the Open Directory Project are two of the most important directories at present. The Open Directory Project is free but it can be difficult to get a listing approved because they only list sites with original content that do not have alot of affiliate links. Inclusion in the Open Directory Project and Yahoo is well worth the effort and will be very helpful in boosting the standing for your site in search engine results.

There are also many smaller directories that are set up for particular areas of interest. Getting listed in them will take some time, but persistence will pay off, not only in your search engine page ranking but in bringing targeted traffic to your website. A few visitors to your website that are interested in what you have to offer are more valuable then many uninterested visitors.

It is also important to make sure that any sites you link to are related to your topic. You can use search engines to find related sites, and by linking to sites that have a high page ranking in the search engines you will provide your site with more exposure.

Remember that non reciprocal links are more important for search engine ranking because they are not reciprocated (search engines can actually detect whether links are reciprocal) and they do not have to be monitored as reciprocal links.

Here is one last tip, do a search on the keywords that you want to improve your search engine ranking for. From these results use the domains of the sites that rank above your own, and go to Yahoo and enter, linkdomain:www. site that rank above yours. com. Contact the web sites that resulted from the linkdomain search and ask them to link to your site. Do this for each of the linkdomain searches.

The ideas above offer the most consistently over time and even though they may seem time consuming, are well worth the effort. I wish you success in building your inbound link network, and even though it will take time and effort, done right, the rewards will be worth it!

Free Backlinks – How to Get a PR 3 Ranking ...

2010-10-07T15:32:00.003+07:00

Climbing to the top of the search engines is the goal of every home base business owner that own a website. A well optimize website alone may help you achieve those goals if you are a niche market with little competition. On the other hand if your niche market is one shared by many marketers, you will have to prove to the search engines that you site has more relevance. The way to differentiate your business from the many on the internet is by creating high quality backlinks.

Many website owners are deterred from generating high quality backlinks to their website either from lack of time or lack of money. The truth is that creating thousands of backlinks does not have to be time consuming or costly. In fact there many ways to generate high Pr backlinks to you website for free. Using the methods I am about to share with you will be able to generate a PR 3 ranking in 90 days or less.

The first thing you must do to create free backlinks is to join five forums related to your niche. Once you have joined five forums, make sure you make a least 10 post per day to each forum. Forums usually have a high pr ranking and they are indexed by the search engines. Furthermore, every one of your post will equal to a high quality backlinks as long as you make sure you include you website’s url in you forum signature.

The next step you will need to take is to submit your website to as many directories you can that are relevant to your websites content. You can either submit your websites manually or you can use a submission service to speed up the process. In addition to the backlinks, you will also generate a great deal of traffic.

The third step will be to write three articles per week and submit your articles to fifty article directories every week. This method is one of the most effective, because once you submit your articles, chances are they will get picked up by other article directories creating even more backlinks to your website.

The fourth method is to post to one hundred social sites at least three times a week. There are hundreds of social networking websites like Digg, Sphinn, Stumble Upon and Mixx. These social web 2.0 sites have a high Google ranking and also can create a heap of traffic. I suggest posting to one hundred social networking and social bookmarking sites daily. To make the submission faster you should use a social bookmarking software to post to multiple sites at one time.

The final step is to submit your RSS feed to one hundred RSS directories. If you do not have an RSS feed for your website, you should look into creating one. RSS feeds are important in generating backlinks and traffic to your website. In the meantime you can substitute for not having an RSS feed by posting comments to ten do follow blogs daily.

The steps provided will take you approximate 3 hours per day to complete, while establishing a PR 3 website will bring you tons of traffic from the search engines. You may also receive offers from advertisers to display their ads on your PR 3 website thus increasing your income dramatically.